{"id":317,"date":"2017-10-11T14:14:17","date_gmt":"2017-10-11T14:14:17","guid":{"rendered":"http:\/\/blog.buyadsradio.com\/?p=317"},"modified":"2017-10-11T14:38:16","modified_gmt":"2017-10-11T14:38:16","slug":"%cf%83%ce%b5-%ce%ac%ce%bd%ce%bf%ce%b4%ce%bf-%ce%b7-programmatic-%cf%81%ce%b1%ce%b4%ce%b9%ce%bf%cf%86%cf%89%ce%bd%ce%b9%ce%ba%ce%ae-%ce%b4%ce%b9%ce%b1%cf%86%ce%ae%ce%bc%ce%b9%cf%83%ce%b7","status":"publish","type":"post","link":"https:\/\/blog.buyadsradio.com\/?p=317","title":{"rendered":"\u03a3\u03b5 \u03ac\u03bd\u03bf\u03b4\u03bf \u03b7 Programmatic \u03a1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7"},"content":{"rendered":"<p>\u03a3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03be\u03ae\u03c7\u03b8\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03c0\u03bf\u03bb\u03c5\u03bc\u03ad\u03c3\u03c9\u03bd <a href=\"https:\/\/www.wideorbit.com\/\">WideOrbit<\/a>, \u03b5\u03c1\u03c9\u03c4\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c4\u03c9\u03bd \u039c\u039c\u0395, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 digital \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc programmatic \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd 12 \u03bc\u03b7\u03bd\u03ce\u03bd.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03bf 100% \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9 \u03ae \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03bb\u03ae\u03b8\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc programmatic \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03bb\u03b1\u03b2\u03b1\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 9000 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7, \u03b4\u03b9\u03b5\u03bd\u03b5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b9\u03be\u03b7,\u00a0 \u03b5\u03bd\u03ce \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bb\u03af\u03b3\u03b5\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0386\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c3\u03c4\u03b5\u03bb\u03b5\u03c7\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 (30%) \u03c3\u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u0391\u03c4\u03bb\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03b5 programmatic \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd. \u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03b5\u03c1\u03b9\u03b4\u03af\u03bf\u03c5 \u03c4\u03c9\u03bd programmatic \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf 57% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf.<\/p>\n<p><a href=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/10\/radio-programmatic-research.png\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-318\" src=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/10\/radio-programmatic-research.png\" alt=\"\" width=\"600\" height=\"376\" srcset=\"https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/10\/radio-programmatic-research.png 600w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/10\/radio-programmatic-research-300x188.png 300w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/10\/radio-programmatic-research-479x300.png 479w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c4\u03bf <a href=\"http:\/\/www.buyadsradio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BUYADSRADIO<\/strong><strong>.<\/strong><strong>com<\/strong><\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc programmatic \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u039c\u03b5 \u03c4\u03bf <a href=\"http:\/\/www.buyadsradio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BUYADSRADIO<\/strong><strong>.<\/strong><strong>com<\/strong><\/a> \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c4\u03c9\u03c2 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 90 \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03b1 \u03b1\u03c0\u2019 \u03ac\u03ba\u03c1\u03b7 \u03c3\u2019 \u03ac\u03ba\u03c1\u03b7 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03b9\u03b1\u03ba\u03ac <a href=\"http:\/\/www.buyadsradio.com\/offers.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u0388\u03c4\u03bf\u03b9\u03bc\u03b1 \u03a0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03a1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 <\/strong><strong>BUYADSRADIO<\/strong><strong>.<\/strong><strong>com<\/strong><\/a>, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03ae. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03bc\u03b5\u03c4\u03b1\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ce\u03bd \u03ae \u03cd\u03c6\u03bf\u03c5\u03c2, \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2. \u039a\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bb\u03af\u03b3\u03bf \u03ba\u03b1\u03b9\u03c1\u03cc \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c4\u03bf <a href=\"http:\/\/www.buyadsradio.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>BUYADSRADIO<\/strong><strong>.<\/strong><strong>com<\/strong><\/a> \u03ba\u03ac\u03bd\u03b5\u03b9 \u0394\u03a9\u03a1\u039f \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03c3\u03c0\u03bf\u03c4 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf!<\/p>\n<p>\u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/www.mediapost.com\/publications\/article\/306856\/ad-execs-bullish-on-programmatic-radio-digital-au.html\" target=\"_blank\" 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