{"id":180,"date":"2017-02-15T12:33:53","date_gmt":"2017-02-15T12:33:53","guid":{"rendered":"http:\/\/blog.buyadsradio.com\/?p=180"},"modified":"2017-05-17T10:43:14","modified_gmt":"2017-05-17T10:43:14","slug":"%ce%b1%cf%8d%ce%be%ce%b7%cf%83%ce%b7-123-%cf%83%cf%84%ce%b9%cf%82-%ce%b4%ce%b9%ce%b1%cf%86%ce%b7%ce%bc%ce%b9%cf%83%cf%84%ce%b9%ce%ba%ce%ad%cf%82-%ce%b4%ce%b1%cf%80%ce%ac%ce%bd%ce%b5%cf%82-%cf%83","status":"publish","type":"post","link":"https:\/\/blog.buyadsradio.com\/?p=180","title":{"rendered":"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 12,3% \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf \u03a1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03ad\u03c9\u03c2 \u03c4\u03bf 2020"},"content":{"rendered":"<p><a href=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/PICTURE4.png\"><img loading=\"lazy\" class=\"aligncenter wp-image-183 size-full\" src=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/PICTURE4.png\" width=\"680\" height=\"331\" srcset=\"https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/PICTURE4.png 680w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/PICTURE4-300x146.png 300w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/PICTURE4-500x243.png 500w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p>\u0395\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c6\u03b8\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u0391\u03c4\u03bb\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf!<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd <a href=\"https:\/\/www.mediavillage.com\/author\/jack-myers\" target=\"_blank\">Jack Myers<\/a>, \u03b4\u03b9\u03ac\u03c3\u03b7\u03bc\u03bf Media Ecologist \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf \u03c4\u03b7\u03c2 MyersBizNet, \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 3 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac 12,3%. \u039f \u039a\u03bf\u03c2 Myers \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b5 \u03c7\u03b8\u03b5\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 (<a href=\"https:\/\/www.mediavillage.com\/article\/surprise-fastest-and-slowest-growing-media-are-not-what-you-think\/\" target=\"_blank\"><em>29<\/em><em>th <\/em><em>Annual <\/em><em>Marketing &amp; <\/em><em>Advertising <\/em><em>Data <\/em><em>and <\/em><em>Spending <\/em><em>Forecast<\/em><\/a>) \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2.<\/p>\n<p>\u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03bf \u039a\u03bf\u03c2 Myers \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2, \u03b7 \u03bc\u03b5\u03c1\u03af\u03b4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf 2,8% \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c3\u03c4\u03bf 3% \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf 2020. \u03a3\u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 15,9 \u03b4\u03b9\u03c2 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 (2016), \u03c3\u03c4\u03b1 17,8 \u03b4\u03b9\u03c2 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2020. \u0391\u03bd\u03bf\u03b4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b7 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03bc\u03b5 \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 desktop \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 banner (Display Advertising), \u03c0\u03bf\u03c5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7. \u0391\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 2020 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03b5 banners \u03b8\u03b1 \u03ba\u03c5\u03bc\u03b1\u03bd\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1 4,6 \u03b4\u03b9\u03c2 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 6,8 \u03b4\u03b9\u03c2 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03c4\u03bf 2016.<\/p>\n<p>\u03a3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03b4\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2.<\/p>\n<p><a href=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/Myers-Chart.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-184 size-full\" src=\"http:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/Myers-Chart.jpg\" width=\"746\" height=\"490\" srcset=\"https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/Myers-Chart.jpg 746w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/Myers-Chart-300x197.jpg 300w, https:\/\/blog.buyadsradio.com\/wp-content\/uploads\/2017\/02\/Myers-Chart-457x300.jpg 457w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/a><\/p>\n<p>\u03a0\u03b7\u03b3\u03ae: <a href=\"http:\/\/radioink.com\/2017\/02\/15\/report-radio-ad-spend-increase-12-3-2020\/\" target=\"_blank\">radioink.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0395\u03c5\u03c7\u03ac\u03c1\u03b9\u03c3\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03c6\u03b8\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 \u0391\u03c4\u03bb\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf! \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd Jack Myers, \u03b4\u03b9\u03ac\u03c3\u03b7\u03bc\u03bf Media Ecologist \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf \u03c4\u03b7\u03c2 MyersBizNet, \u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 3 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03bd\u03b1 &hellip; <a href=\"https:\/\/blog.buyadsradio.com\/?p=180\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[26],"tags":[17,51,52,11,53,54,28,21],"_links":{"self":[{"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/posts\/180"}],"collection":[{"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=180"}],"version-history":[{"count":5,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions"}],"predecessor-version":[{"id":187,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=\/wp\/v2\/posts\/180\/revisions\/187"}],"wp:attachment":[{"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.buyadsradio.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}